Edlong specializes in providing dairy and dairy-free flavors for food and beverage manufacturers. Recently, Edlong updated their tagline to be ‘the scientific art of authentic taste’ and was looking for a new visual identity. Inspired by their new tagline, the copywriter came up with “the Science of —” concept, and I introduced an emotional, authentic and warm image using a big bold san-serif font in their first ad. The combination of the copyline, font and image elevates the ad and brand to feel even more premium, artisanal and emotional.  

After the first ad, the client wanted to extend their new visual identity to their collaterals. I created a one-of-a-kind mini overview brochure with a built-in pocket that holds the product detail inserts.